Movers & Shakers

Damian Walters

Professionalising the Industry – Damian Walters on Installers, Standards & Apprenticeships

In the latest episode of Movers & Shakers, Simon Acres sits down with Damian Walters, CEO of BIFIS – the British Institute of Fitted Interiors Specialists, for an open and wide‑ranging conversation about professionalism, people and the future of the fitted interiors and installation industry.

This episode goes far beyond job titles and trade talk. It explores real challenges facing the sector today – from who we trust to enter our homes, to how we attract, train and retain the next generation of skilled professionals.


Who is Damian Walters and What is BIFIS?

Damian Walters is the CEO and driving force behind BIFIS, a not‑for‑profit, government‑recognised institute dedicated to raising standards across the fitted interiors industry. Formerly known as the British Institute of Kitchen, Bedroom & Bathroom Installation, BIFIS reflects the modern reality of today’s homes – where kitchens, bathrooms, bedrooms and living spaces increasingly overlap in both design and installation.

BIFIS exists to:

  • Improve professionalism and consumer confidence
  • Set clear competency and compliance standards
  • Support installers, retailers and contractors
  • Champion apprenticeships, education and career pathways

At its heart, BIFIS focuses on one key principle: the people doing the work matter just as much as the work itself.


A Shared Passion: Apprenticeships and Education

One of the strongest common threads between Simon Acres and Damian Walters is their shared advocacy for apprenticeships, learning and development.

Both believe the industry’s future depends on investing in people early, creating clear pathways, and showing young talent that fitted interiors can offer long‑term, rewarding careers – not just jobs.

Throughout the conversation, Damian reinforces that apprenticeships aren’t just about filling gaps today, but about building a sustainable workforce for the next 10, 20 and 30 years.

🎧 Listen to the full Movers & Shakers episode now and join the conversation about how we build a stronger, safer and more sustainable fitted interiors industry for the future.

Main Discussion Topics from the Episode

1. Regulation, Trust and Consumer Safety

One of the most eye‑opening discussions centres on the lack of barriers to entry in the trades. Damian and Simon highlight the reality that, in many cases, anyone can enter a consumer’s home without checks, qualifications or oversight.

Key points raised:

  • The risks this poses to families and vulnerable people
  • Reputational damage to brands when things go wrong
  • Why professional standards and accreditation matter more than ever

BIFIS plays a critical role here by helping businesses reduce risk, demonstrate competence and build trust with consumers.


2. Professionalising the Industry

Simon questions whether the industry does enough to professionalise itself – particularly around qualifications for installers, designers and retailers.

Damian explains how BIFIS has evolved from focusing solely on installers to supporting entire businesses, including:

  • Retailers
  • Contractors
  • Installation delivery teams

Through accreditation frameworks and structured assessments, BIFIS helps businesses:

  • Identify gaps
  • Reduce operational and legal risk
  • Raise standards across the supply chain

3. People Before Pay: Investing in Teams

A recurring theme is that money alone doesn’t retain good people.

Damian explains how, as a not‑for‑profit organisation, BIFIS cannot compete on salary – so instead focuses on:

  • Creating positive working environments
  • Providing purpose and clarity
  • Involving teams in decision‑making
  • Bringing people along on the journey

Leadership, transparency and communication emerge as key factors in building motivated, loyal teams.

4. Apprenticeships: The Real Barriers

Simon challenges Damian on why so many businesses still hesitate to take on apprentices.

Common concerns discussed include:

  • “They’ll leave once they’re trained”
  • “It takes too much time”
  • “I don’t know where to start”

Damian’s response is clear: if businesses don’t invest in people, they will leave anyway.

Instead, he argues for:

  • Clear career pathways
  • Long‑term progression plans
  • Better pay and responsibility over time
  • Viewing apprenticeships as investment, not cost

5. Work Experience as a Missing Link

One standout moment in the conversation is the discussion around work experience.

Damian and Simon agree that apprenticeships shouldn’t be the first step – opening doors earlier is crucial.

They discuss:

  • Giving young people short, structured work experience
  • Allowing students to see the industry first‑hand
  • Breaking down misconceptions about trade careers

Damian shares real‑world examples of engaging with schools and seeing attitudes change within a single session.


6. A Workforce Crisis on the Horizon

A sobering statistic emerges during the episode: up to 50–60% of installers could retire within the next five to ten years.

This raises serious questions:

  • Where will the next generation come from?
  • Who is responsible for attracting them?
  • How do SMEs compete with large national businesses?

Damian believes collaboration, shared responsibility and better industry storytelling are key to solving this challenge.


Key Takeaway: Be Comfortable Being Uncomfortable

One of Damian’s most powerful reflections is the idea of becoming comfortable in uncomfortable situations.

Apprenticeships, training and people development aren’t easy. They require time, money and effort – but avoiding them is far riskier.

The message is clear: if the industry wants a future, it must invest in people now.


Why This Episode Matters

This episode of Movers & Shakers isn’t just for installers or retailers – it’s for anyone who cares about:

  • Standards and professionalism
  • Education and apprenticeships
  • Consumer trust
  • The long‑term health of the industry

Damian Walters brings honesty, insight and real‑world experience, while Simon Acres challenges assumptions and keeps the conversation grounded in reality.

🎧 Listen to the full Movers & Shakers episode now and join the conversation about how we build a stronger, safer and more sustainable fitted interiors industry for the future.

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