Movers & Shakers

Daphne Doody-Green

Stronger Together: Redefining the Voice of the Bathroom Industry

Welcome to another episode of Movers & Shakers

We are joined by Daphne Doody-Green, the newly appointed CEO of the Bathroom Association. Daphne brings a powerhouse of experience to the sector, having spent 24 years at the CIPD, where she championed HR leadership, change management, and people management. Now, she is pivoting that expertise toward a new mission: leading the Bathroom Association through a major rebrand and evolving it into a powerful, influential voice for the entire supply chain. In this episode, we discuss her transition into the industry, the importance of collaboration, and why the bathroom is the one room in the house we should never take for granted

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In our latest episode of Movers & Shakers, we sat down with Daphne Doody-Green, the CEO of the Bathroom Association, to discuss how the industry is evolving to meet modern challenges. From navigating complex regulations to bridging the skills gap, Daphne shares her vision for an industry that is “Stronger Together”

What This Episode Covers

This conversation dives deep into the strategic shift of the Bathroom Association. Daphne explains why she moved from a 24-year career in professional bodies to the trade association world, driven by a passion for “serving members and being the voice of an industry”.

We explore:

The Complexity of the Industry: Daphne reveals her biggest surprise since joining: “the army of people that are behind creating your bathroom… you really do take it for granted when you’re not in the industry”.
Collaboration Over Competition: How the association helps manufacturers share best practices rather than sensitive data.
Regulatory Advocacy: The association’s role in lobbying for fair EPR (Extended Producer Responsibility) and preparing for mandatory water labeling.
The Skills Gap: A look at the “30 under 30” initiative and how to encourage the next generation to see the bathroom industry as a career destination.

Key Questions & Answers

Q: How can a trade association help with economic and regulatory pressures? Daphne emphasizes that unity is strength when dealing with the government. For example, on the topic of packaging costs, she notes: “our role as the association is to make sure that it is fair… so that our members are being charged correctly”.

Q: What is the goal for the association in the next five years? The focus is on building an “influential community”. Daphne explains: “Success will look like when we have a much stronger voice… tackling challenges together”.

Q: How do we attract new talent to the sector? It starts with early education and advocacy. Daphne admits that even her own daughter wouldn’t immediately think of the bathroom sector for a marketing career, suggesting that as an industry, “we don’t shout about it… we have a role to play in that”.

A Lighthearted Lesson

Every leader has a learning moment, and Daphne shared a hilarious story from her early days as a new mother returning to work. After getting ready in the dark for a major board meeting, she realized mid-session that her “dress was on the inside, back to front”. Her professional advice? “Don’t get dressed in the dark”.

Don’t Miss the Annual Conference!

The association is opening its doors for a flagship one-day event on October 8th in Birmingham. It will feature provocative debates, a gala dinner, and the celebration of the “30 under 30” winners.