SPECIALISMS
Sales Strategy, Development & Implementation, Focused Sales & Key Account Management, Sales Structure & Role Optimisation, Performance Driven Multi-site Management
● Collaborative approach to successful business turnaround & change, engaging with key stakeholders, to deliver sustainable change, converting corporate strategy into actionable sales accountable initiatives
● 25+ year in major PLC Senior Management/Board level commercial roles including Whitbread, IMI Cornelius, W H Brakspear
● Interim Business Manager & Management Consultant, driving growth sales strategies across sectors including FMCG, Manufacturing, Beverage, Hospitality, Merchanting & Construction (UK & Europe)
● Led national and international sales teams (up to 200+ colleagues)
● Subject Matter Expert ‘Contractor’ with PWC (Sales & Account Management)
● Qualified and licenced ‘Continue & Begin – Fast Coaching’ practitioner.
I have made an impact on businesses by helping them overcome challenges such as…
● National Director – Kitchen & Bathroom Showrooms (100+ Branches / t/o £40m+) – Driving new strategy, operational standards and structure (c£40m t/o) – Grew sales by +7% & operating profit by +6% turnaround in 12 months
● Commercial Director UK & Europe (Beverage Dispense, t/o £105m, 80+ team of KAMs) Developed new strategy identifying target clients’ groups. Introduced new Key Account model, sales structure. Global Clients included: Heineken, Coors, Guinness, Bacardi
● Interim Sales Director within a £300m+ t/o Builders Merchant. Created and led new National Key Account Operation (£120m). Improved ‘end to end’ %margin by 2% in first 6 months. Identified and set-up 3 new business channels with budgeted sales growth of £20m, at improved margins over 3 years
● Business Consulting – Blue52 provides expert business & sales strategy development and exciting sales growth initiatives working with major PLCs to SMEs. Clients include Bacardi, Heineken, Enterprise Inns, Greene King, Park Holidays, Eurocell, SIG Exteriors and Grafton PLC.