Are you ready for the end of lockdown?

As we look ahead to spring, we may not know much about the timing of the end of lockdown, or have details of any phased easing of restrictions but it is important to plan ahead.

Now is the time to look at your business and consider what you need to have in place to be able to make the most of opportunities when this lockdown comes to an end. There was a noticeable rise in demand for kitchens, bathrooms and bedrooms following the first lockdown, and we can expect this to happen again.

Anecdotal evidence suggests that those who have been restricted from spending on holidays, going out, and other luxuries, will be looking to improve their home. There is also demand arising from people working from home, and finding that they want to upgrade their kitchens. They have learnt to live differently and will be looking to enhance their experience with more living areas. As well as appliances such as coffee machines, home wine stores, and outdoor kitchens for home entertainment.

Retailers have the opportunity to plan and prepare now. This ensures that they are ready to make the most of the upturn as soon as possible.

At Simon Acres Group

We are advising our customers to look at those staff still on furlough and consider investing in additional sales training. This is readily available online and more affordable than ever. Our retailers are also looking at their staffing levels, when they bring staff back from furlough. Will it be enough, and will additional sales or design personnel be required to tap into the increased demand?

Our Media team have also been busy, helping retailers improve their digital presence during lockdown. Whilst the showroom is still a core element of the retailers offer, the lockdown has required businesses to up their game. They also need to find ways to maintain the dialogue with their audiences. Websites can be enhanced to work harder and provide more, drawing visitors in to make virtual appointments more readily. Films and video are a great way to make it personal. These can bring the personalities of your business to the customer. There is still time to invest time into your digital profile, ensuring that you’re visible and easy to engage with.

We must not waste the opportunity to learn from the first lockdown. Our advice is to act now and be ready to give your business the best opportunity to thrive.