Meet Jonathan Stanley

Jonathan Stanley has spent over a decade shaping the UK presence of Caesarstone, one of the world’s leading engineered stone brands. Coming from a diverse background in luxury, automotive, and marine industries, Jonathan’s journey into the world of quartz surfaces began almost by chance. A headhunter introduced him to Caesarstone shortly after he had renovated his own kitchen, and he’s been at the forefront of the engineered stone market ever since.

Caesarstone, a pioneer in quartz surfaces since 1987, is known globally for combining technical performance with sophisticated design. Jonathan shares how the brand has grown from its initial markets in Australia and North America to the UK, where he joined during the company’s direct market launch in 2017.

Key Topics from the Interview

1. The Evolution of Engineered Stone
Jonathan explains how engineered stone was created to improve upon natural granite and marble. Early products focused on technical benefits like stain resistance, durability, and low maintenance. Over time, the aesthetic appeal of Caesarstone surfaces also evolved, with a dedicated design team enhancing colors, textures, and finishes.

2. Market Trends and Consumer Behavior
Despite economic challenges, consumer interest in high-quality kitchen surfaces remains strong. Jonathan highlights the growing use of Caesarstone beyond kitchens—into utility rooms, dining tables, fireplaces, media walls, and bathrooms—reflecting a broader trend of home investment and hybrid living.

3. Innovations and Safety in Engineered Stone
Health and safety are increasingly important, particularly regarding silica content. Caesarstone has developed silica-free options with recycled content, meeting both environmental and occupational safety standards. Jonathan emphasizes that quality certification and best practices in fabrication are now key differentiators in the market.

4. Selling High-Value Products Online
Simon and Jonathan discuss how the KBB industry is adapting to online sales. While kitchen surfaces are tactile products that often benefit from in-person inspection, educated consumers are researching and purchasing high-value items online, similar to trends in the automotive sector.

5. Training, Professional Development, and Apprenticeships
A major focus of the conversation is professional curiosity and continuous learning. Jonathan describes Caesarstone’s comprehensive induction programs, ongoing field training, and Masters of Stone, a free online learning portal for fabricators. He also advocates for stronger industry support for apprenticeships and career pathways, highlighting the importance of practical training over costly degrees.

6. Advice for Retailers and Fabricators
Jonathan encourages kitchen retailers and fabricators to deepen their product knowledge. Being able to answer customer questions confidently about materials, finishes, and applications can directly impact sales. He stresses the need for manufacturers to support their partners with both product and business training, creating a more professional and knowledgeable industry overall.

7. The Value of Lifelong Learning
A standout moment in the episode is Jonathan’s story about learning German in school and how knowledge gained unexpectedly can prove invaluable later in life—a reminder of the importance of curiosity and continuous education.

Tune In

This episode is full of insights for anyone in the KBB sector, from manufacturers to retailers, fabricators, and designers. You’ll discover strategies for product innovation, market adaptation, and professional growth, all while gaining a behind-the-scenes look at Caesarstone’s UK operations.

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