Legends of the KBB Industry – Rai Isted Journey

🌟 Legends of the KBB Industry – Royce’s Journey 🌟

Our Legends Project Series 3 continues with an incredible conversation featuring Royce, a true veteran of the KBB and appliance industry. His remarkable career started all the way back in 1979, working with the Maloney Group on built-in appliances just as the market was exploding.

From repairing refrigeration systems to becoming a marketing leader at global brands like Philips and Whirlpool, Royce has seen it all. He shared fascinating insights about the evolution of kitchen appliances, the shift to open-plan living, and how the industry has grown from humble beginnings to become a hub of style and innovation.

🏠 Royce reflected on the importance of built-in appliances in transforming kitchens into the heart of the home, with stylish designs and cutting-edge functionality. From early ovens with a handful of functions to today’s smart appliances that store recipes and offer menus, the evolution is extraordinary!

🛠 He also discussed the crucial role of independent retailers in providing personal service and maintaining trust with customers, balancing this with the training and challenges faced by both independents and nationals alike.

A big thank you to Royce for sharing his expertise and memories with us – your story highlights just how far the industry has come and inspires us all to keep innovating.

🎥 Watch the full interview to hear Royce’s journey, his thoughts on the changing KBB landscape, and what’s next for our industry.

View the whole interview here: